Selected Projects
AI Trust Research
How Medical Professionals Verify AI, and What That Means for Product Design
Evaluated an AI reading assistant prototype for a medical publisher by testing with
9 medical scientists. Comparative testing revealed that all participants preferred an
embedded side-by-side layout, not for convenience, but because they needed to
visually verify AI outputs against the source in real time. This "Verification Loop"
led to a strategic pivot: from a simple chat interface to a "Grounding UI" with
inline citations and auto-scrolling to evidence.
- Moderated prototype testing
- Qualitative interviews
- Comparative testing
Read case study →
IA Redesign
Optimizing Navigation for Higher Conversion
Led an end-to-end information architecture redesign for a medical publisher's website.
A stakeholder workshop, GA4 analysis, and competitive benchmarking revealed buried
high-value content, including a "hidden gem" page with the site's longest engagement
but almost no traffic. The new navigation structure surfaced strategic content and
reduced friction to conversion.
- Stakeholder workshop
- GA4 analytics
- Competitive benchmarking
- IA redesign
Read case study →
UX Research & Prototyping
Designing for Device Orientation: Landscape Mode
Tackled a gap in a live sports betting app where users couldn't place bets while
watching streams in landscape mode. Through functional analysis of major streaming
platforms, contextual enquiry with 8 bettors, and iterative prototyping, I designed
an immersive landscape betting experience, uncovering key accessibility implications
for fixed-orientation devices along the way.
- Functional analysis
- Contextual enquiry
- Wireframing
- Hi-fi prototyping
Read case study →
Usability & Analytics
Karger Image Explorer: From Qualitative Insight to Data-Validated Discovery
Led usability testing and GA4 analysis for a scientific image platform generating
$200K/year in permissions revenue. Uncovered a systemic discoverability failure:
users weren't finding the search, and those who did couldn't find the permissions
path. Used analytics to challenge a proposed quick fix before it was built.
- Moderated usability testing
- Affordance testing
- GA4 analytics
Read case study →
